We help brands at every point in their growth, from pre-seed all the way to late-stage funding. Though our favorite is to build things from the ground up.

Our Portfolio

We partner with founders, cultural provocateurs, and investors whose innovation outpaces traditional brands.

Archive
Community marketing software for e-commerce brands.
"The software we wished we had when we were building our own brands."
- Geoffrey Woo & Paul Benigeri, Co-Founders
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Behave
Low-sugar candy that's so good. So you don't have to be.
"I wanted to create better candy that’s low in sugar, made without artificial ingredients, but that still tastes delicious."
Mayssa Chehata, Founder
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Betr
OTC medicine with a mission to improve medication access.
"Life-saving medication is too expensive for too many people. We should all be looking for ways to do better."
- Livio Bisterzo, Jennifer Simone Hoffman, and Ellen Pompeo, Co-Founders
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DD8
All natural, hemp-derived vaporizers.
"It's that functioning clear-mind component that you have, but your body has a dash of relaxation."
- Kylie Halperin, Co-Founder
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Fyrn
Timeless furniture pieces that compliment daily routines and last generations.
"Furniture should be considered a long term investment that adds value and warmth to your home for many years or even generations to come."
- Ros Broughton & David Charne, Co-Founders
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Gwella
Designing mushrooms for modern life.
"We look towards psychedelics as a support tool for day-to-day wellness, and we believe there are many people like us who feel the same."
- Stefany Nieto, Co-Founder
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Happiest Baby
The safest and smartest baby bed.
"If we can do something to reduce crying and increase sleep, we can prevent depression before it occurs."
- Dr. Harvey Karp, Founder
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Haven's Kitchen
Fresh sauces in easy-squeezy lightweight pouches
"We’re making fresh, squeezable sauces and flavor starters to open up a world of delicious possibilities for everyone."
Alison Cayne, Founder
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Hooray Foods
Delicious plant-based bacon.
"We put health, environment, and animal welfare at the forefront of our business, resulting in a reduction of carbon emissions by over 80%."
- Sri Artham, Founder
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Interior
A unique mix of hard-to-find wardrobe staples and pieces.
"It’s that DNA of a shared aesthetic vernacular that has culminated into this brand."
- Jack Miner and Lily Miesmer, Co-Founders
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Likewise
Premium, yet accessible wellness products using medicinal mushrooms.
"We set out to create a brand of convenient and effective wellness products that we felt were missing from our everyday lives."
- Steven Racine and Justin Selman, Co-Founders
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Magic Spoon
Healthy cereal that tastes too good to be true
"We experimented for over a year to create a cereal inspired by the flavors and nostalgia of Saturday-morning-cartoon cereal but upgraded for a 21st-century consumer."
Gabi Lewis and Greg Sewitz, Co-Founders
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Mate Bike
The smart, powerful, foldable eBike.
"We want to imagine better, more convenient ways to travel and create new models that are enriched with smarter tech and enhanced flexibility."
- Christian Adel Michael and Julie Kronstrøm Carton, Co-Founders
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Mud/Wtr
The adaptogenic mushroom drink.
"I wasn’t mad at coffee, just disappointed. So, I made something better."
- Shane Heath, Founder
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Nothing Special
A non-alcoholic spirit with Kava as the key ingredient.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit."
- Alex Russell, Founder
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Outpost
A leading CBD manufacturer for modern brands.
"Outpost allows brands to find their own creative flavor to incorporate among their products that cannot be found anywhere else on the market"
- Woody Mooers, Co-Founder
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Plus
Plastic-free personal care for a happier planet.
"When making PLUS, we set out to identify tangible ways to reduce personal care waste."
- Julie Schott, Founder
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Promix
The world's cleanest supplements and snacks.
"Promix began 10 years ago as an idea — a brand committed to ingredient quality, science-backed formulations and athlete performance."
Albert Matheny, Founder
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Smood
Patented, alternative vaping products.
"We are transforming the vaping industry by increasing all requirements in terms of quality control, safety and reliability."
- Martin Steinbauer, Co-Founder
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Sunflow
The best chair on the beach.
"I designed the SUNFLOW chair to eliminate the stress of setting up your little spot in the sun."
- Leslie Hsu, Co-Founder
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Our Brands
Coming soon...
Who We Are

We’re a collective of entrepreneurs and operators who invest in great founders and then roll up our sleeves to actually help build their businesses. We have experience, but we’re not experts. We’re here to help you find the answer when we know it and leverage our network when we don’t.

Chelsea & Justin
Founders